Panel Discussion
June, 2022
How to creatively drive growth for your startup?
Panel discussion on the Startup University stage during Collision 2022 in Toronto.
The landscape in the startup world is changing. There is the hype around unicorns of the past years that resulted in inflated evaluations of some startups followed by drastic losses. The pandemic has left its mark with a shift to online and remote. Now, the looming threat of a globally declining economy is driving VCs to take up a more careful stance.
Marissa Wilson Gibbons, Co-founder and CEO of NewCo, Rupa Athreya, Chief Accelerator Investment Officer at Techstars, and Charley Moore, founder and CEO of Rocket Lawyer, discuss with Britta Muzyk-Tikovsky, founder and CEO of Capscovil and editor-in-chief of Chillipicks, how to drive growth for your startup in these turbulent times.
The panel participants discuss the important role of market fit and team personality, what creative ways there are to get your startup off the ground and if it makes sense for every startup to aim for becoming a unicorn.
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Video and photo credit: Collision / Web Summit
The Speakers
Marissa Wilson Gibbons
Marissa is Co-founder and CEO at Newco and has founded numerous startups. Using data-backed strategy, unique brand positioning and cultural context she works with startups in their incubator to help them increase visibility.
Rupa Athreya
Rupa is Chief Accelerator Investments Officer at Techstars. She leads a worldwide team of more than 75 investment professionals. Prior to this position she worked at renowned companies in the financial and consulting sector.
Charley Moore
Charley is the founder and CEO of RocketLawyer. The experience he made as attorney while representing startups has shown him the impact that legal advice has. In order to make high value advice more affordable he founded and successfully bootstrapped his startup despite the pandemic.
Britta Muzyk-Tikovsky
Britta is founder and CEO of Capscovil Innovation Agency where she creates business and marketing strategies for clients. She is also editor-in-chief of Chillipicks – an inspirational newsletter and knowledge base on unusual innovation with a focus on sustainability, diversity and in tech. Britta has written several novels, including spy novel Project Black Hungarian, diversity novel GAME-Faint Signals and short novel The Chance set in Toronto. Additionally, she is founder of the initiative Diversity Natives.
